LA SHOULD WORK
FOR THE FAMILIES
WHO BUILT IT
I’m C.R. “Celona” — husband, father of three, and a candidate for LA City Council who refuses to accept a future where families are priced out and neighborhoods feel less safe.
The Valley my kids are growing up in should be a place they can afford to stay in, feel safe in, and build a future in. That’s what this campaign is about.
LA should be a place families can afford to stay.
Help us build a campaign that doesn’t answer to insiders.
The direction our community is heading isn’t working.
Families are asking questions they should not have to ask in a city like Los Angeles: can we still afford to stay here? Will our kids’ teachers still be able to live here in a few years? Is the park safe? Why do the same problems stay broken for years?
Costs keep rising. Jobs and opportunity keep leaving. Small businesses are struggling. We pay more, and too often get less.
When neighbors start leaving because they can’t make it work anymore, that is not just a policy problem. It is a community breaking down.
I’m running because I don’t accept that as normal.
I want my kids, and yours, to grow up in a place where:
A family-first reason for running. A builder’s mindset for governing.
My full name is Christopher Robert “C.R.” Celona, and I’m running for City Council because I refuse to accept this as our norm.
For 26 years, I’ve built companies in emerging spaces, created opportunities, cut through red tape, and delivered results.
As a founder, media executive, and compassionate capitalist, I’ve spent my career at the point where people and technology meet. Now I want to bring that experience to helping make Los Angeles more affordable, more functional, and more livable.
What I’ll fight to fix.
Los Angeles does not need more excuses. It needs leadership focused on affordability, public safety, local jobs, and basic city competence.
Lower Costs & Build What We Need
Housing takes too long, costs too much, and families are paying the price.
- Make it faster and easier to build housing that meets the rules.
- Focus growth near transit and commercial corridors where it makes sense.
- Cut delays and unnecessary hurdles that raise costs.
- Protect renters while making the system fair and functional.
Make Our Communities Safer
Public safety means making the system work, not just talking about it.
- Strengthen emergency response capacity and staffing.
- Support firefighters and community response efforts.
- Keep police focused on real public safety work.
- Expand the right response for mental health and non-violent calls.
Bring Back Economic Opportunity
LA should be easier to build in, hire in, and operate in.
- Fast-track film, entertainment, and production permitting.
- Fix the permitting process across the board.
- Lower the cost of doing business in Los Angeles.
- Support industries that power local jobs and growth.
Fix What City Hall Keeps Leaving Broken
Roads, sidewalks, streetlights, and response systems should not feel impossible to maintain.
- Create a real infrastructure plan focused on basics.
- Put clear ownership and accountability on delivery.
- Break down department silos that delay action.
- Make reporting easier and response times faster.
Let’s build a city that works for families again.
This campaign should be powered by people who live here, work here, raise kids here, and are tired of being told to accept less.